一、举实例

思维短路，举实例！提出一个观点，举实例！提出一个方案，举实例！而且这也是我们揭示一个观点最好的方式，任何情况下，只要我们无法继续文章，不管三七二十一，尽管举例子！

In order to attract more customers，advertisers have adopted every possible stimulative factor in making ads，such as sound，light，colours，cartoon films and human performance. For instance，to advertise a certain food，advertisers will ask an actor or actress to sit at a table and devour the seemingly delicious food while they fime him or her.

更多句型：

To take … as an example，One example is…，Another example is…，for example

二、做比较

方法：写完一个要点，比较与之相似的；又写完一个要点，再比较与之相反的；世界上没有同样的指纹，没有相同的树叶，文章亦同，只有通过比较，你才会发现二者的相同点（through comparison）和不同点（through contrast）。

下面是一些短语：

相似的比较：

in comparison，likewise，similarly，in the same manner

相反的比较：

on the other hand，conversely，whereas，while，instead，nevertheless，in contrast，on the contrary，compared with …，……

三、换言之

没话说了，可以换一句话再说，让你的文章在多一些字，或者文邹邹地说，是让读者更充分的理解你的观点。实际就是重复重复再重复！

下面的句子实际上就三个字：I love you！

I am enthusiastic about you. That is to say，I love you.

I am wild about you. In other words，I have fallen in love with you.

或者上面我们举过的例子：

I cannot bear it.

可以用短语表达：I cannot put up with it.

因此可以这样说：I cannot bear it. That is to say，I cannot put up with it or I am fed up with it.

更多短语：

in more difficult language，in simpler words，put it more simply……